A hem tag (also called a flag label or side-seam label) is a small folded label that peeks out from the hem or side seam of a garment. It’s a subtle, premium branding touch you’ve seen on jeans, tees, and streetwear — and it’s one of the easiest ways to make blanks look like a real brand.
What is a hem tag?
A hem tag is a short woven or printed label folded into a small flag or loop and sewn into an external seam — usually the bottom hem, side seam, or sleeve. Unlike a neck label, it’s visible on the outside of the garment, so it acts as a quiet logo placement that customers notice.
Why brands love hem tags
- Visible branding without a big printed logo — understated and premium.
- Recognizable — a signature flag label becomes part of your brand identity.
- Versatile placement — hem, side seam, sleeve, or pocket.
- Pairs perfectly with a woven neck label and printed care label for a complete, professional setup.
Hem tag fold styles
Most hem tags use a loop fold (folded in half so both ends are sewn into the seam, leaving a rounded flag) or an end fold. The fold determines how much of your logo shows, so design for the visible flag area. See our woven label fold types guide.
Design tips
- Keep the logo simple and bold — the visible area is small.
- Account for the fold: artwork on the hidden half won’t show.
- Match thread or print color to your brand with Pantone matching.
- Woven gives a premium textured flag; printed handles fine detail.
Frequently asked questions
What is the difference between a hem tag and a neck label?
A neck label sits inside the collar for branding and care info; a hem tag is a small external flag sewn into the hem or side seam as a visible branding accent. Many brands use both.
Where are hem tags placed?
Most commonly the bottom hem or side seam, but also sleeves and pockets. It’s up to your brand’s style.
Can hem tags be woven or printed?
Both. Woven hem tags feel premium and durable; printed ones handle detailed or multi-color artwork.
Add a hem tag to your garments
Send us your logo and we’ll recommend the right fold, size, and placement for your flag label. Request a free quote or design your label online.
