One of the first questions new brands ask is “how many do I have to order?” Understanding minimum order quantities (MOQ) and how bulk pricing works helps you plan your budget and get the best price per label. Here is how it works.
What is a minimum order quantity?
An MOQ is the smallest quantity you can order in a single run. Custom labels involve setup — digitizing artwork, setting up the loom or press, and matching colors — so there is a baseline quantity that makes a custom run practical. The exact minimum depends on the label type, size, and complexity.
Why bulk pricing saves money
Most of a label’s cost is in setup, not the materials for each individual label. Once the machine is set up, each additional label is inexpensive to produce. That is why the price per label drops sharply as quantity goes up:
- Small runs cover the fixed setup across fewer pieces, so the per-unit price is higher.
- Larger runs spread that setup across thousands of labels, lowering the unit cost.
- Ordering your annual quantity at once usually beats several small reorders.
How to get the best price
- Order in larger batches when you are confident in your design and sizing.
- Lock the design first — approve your label design and proof before a big run so you don’t pay setup twice.
- Combine sizes or label types in one order when possible.
- Plan ahead so you are not forced into small rush reorders.
Starting small as a new brand
If you are just launching, you don’t have to commit to thousands up front. Smaller starter runs let you test your design, sizing, and garment fit before scaling — a smart move for small businesses and Etsy sellers. Once your design is proven, order in volume to bring the unit cost down.
Get exact pricing for your quantity
Because MOQ and pricing depend on the label type, size, colors, and finish, the fastest way to know your numbers is a quick quote — there is no charge to find out.
Frequently asked questions
What is the minimum order for custom labels?
It varies by label type and size. We offer manageable minimums for new brands and can quote your exact quantity — just send your design.
Do I get a better price for ordering more?
Yes. Because setup is a large part of the cost, the price per label drops significantly at higher quantities.
Can I order a small test batch first?
Yes — many brands start small to test design and sizing, then reorder in volume once it’s dialed in.
Request your quote
Tell us the label type and how many you need, and we will send pricing across a few quantity breaks so you can choose. Request a free quote — no minimums to find out pricing.